Social Media Strategy, content and growth expert – Upwork

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Job Summary: The Social Media Manager and Expert is responsible for managing and implementing social media campaigns that promote a brand's image and drive engagement with its target audience. The role involves creating and curating engaging content, monitoring social media channels, and analyzing metrics to measure the success of social media campaigns. The Social Media Manager and Expert should have experience in developing and executing social media strategies and a strong understanding of social media platforms and trends.
Key Responsibilities:
• Develop and implement social media strategies that align with the brand's goals and target audience.
• Create and curate engaging content for social media platforms, including text, images, and videos.
• Manage social media accounts and monitor social media channels for customer feedback, questions, and complaints.
• Build and maintain relationships with social media influencers and brand ambassadors to increase brand awareness.
• Analyze social media metrics and use insights to make data-driven decisions to optimize social media campaigns.
• Stay up-to-date with social media trends, best practices, and new features and recommend strategies for incorporating them into the brand's social media presence.
• Maintain a social media calendar and collaborate and discuss the strategy weekly.
• Be open, flexible, and quick to respond to the responses and change the strategy if the content is not working.
• Proven experience in social media management, with a strong portfolio of successful social media campaigns.
• Excellent written and verbal communication skills, with an ability to craft engaging content.
• In-depth knowledge of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok, and experience using social media management tools.
• Strong analytical skills and experience in analyzing social media metrics.
• Knowledge of social media advertising and how to create compelling social media ads.
• Ability to work independently and as part of a team, with strong organizational skills and attention to detail.

Hourly Range: $15.00-$20.00

Posted On: March 16, 2023 12:30 UTC
Category: Social Media Strategy
Skills:TikTok, Social Media Optimization, Social Media Marketing, Content Strategy, Social Media Management, Instagram, Marketing Strategy, Social Media Strategy, Social Media Marketing Plan, Facebook

Country: United States

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